If you’re launching or scaling a job board, one of the biggest decisions you’ll face is, “How do I populate it with job listings before I have customers?” There are two main approaches: job scraping and job feeds.
Both methods aim to bring in relevant job listings for your users, but they work very differently — and choosing the right one (or the right mix) can dramatically impact your speed of growth, data quality, and operational efficiency.
In this article, we’ll break down both approaches, compare them across key factors, and help you decide which one aligns best with your business model and technology.
What Is Job Scraping?
Job scraping is the process of automatically collecting job listings from external websites — such as company career pages, niche job boards, or aggregator platforms — using bots or scripts.
Job scraping software navigates the source site, extracts structured data (like job title, description, location, salary, etc.), and then brings that information into your job board’s database. With premium scraping services, there will often be pre-scrape filtering of the jobs prior to scraping, and/or post-scrape enrichment which logic to add fields or classification.
Typical Use Cases of Job Scraping
1. For Niche Job Boards
For niche startups, there are two main uses for scraping: bespoke backfill and auto-posting for customers. The first scenario is creating an up-to-date, highly targeted poor of inventory that ensures your visitors have your brand promise honoured every visit – Finding relevant jobs! Savy niche job board owners with have their scraping services such as;
-> Target high value job titles
-> Add or structure job categories, salary information and other search parameters in post-scrape enrichment
-> Filter out companies that are current customers or active prospects, and controversially
-> Change apply link information to either send applies straight to the employer OR keep them internally.
Auto-posting for customers is a very common use of scraping. Essentially, the job board sells a bulk credit or time-based contract and within a few days of closing the deal, all the jobs from that customer are on the job board. The scraper typically runs every day to capture new jobs and remove expired ones.
2. For Startup Job Aggregators
Feed setup and partnership discussions can take time. Populating your new board market job board quickly by scraping top job boards and employer sites, is an effective practice for MVP launches.
3. For Industry & Location-Specific Platforms
In this application industry and/or location-specific job sites will lean heavily on pre-filtering in their scraping. This can create a backfill that is targeted but still very broad. Pre-filtered job scraping by sector or geography creates a targeted job search experience—ideal for boards focused on tech, healthcare, remote work, or regional hiring.
JobKapture is next-gen indeed job scraper tool that helps job board businesses to scrape job listings from top job board websites.
Learn about Job ScrapingWhat Are Job Feeds?
Job feeds are structured data streams (usually XML, JSON, or API-based) provided by employers, recruiters, or aggregator partner platforms. These feeds include job listings formatted specifically for ingestion into external systems.
While the nature of the feed is always the same, it is helpful to think about job feeds in 2 broad categories by provider: ATS feeds and Aggregator/Job Board/Network sources.
ATS Feeds
As the name implies, the core functionality of an ATS is collecting and managing applicants and their applications. These software platforms spend most of their time and attention on functionality related to this operation.
There are over 10,000 vendors in this market, perhaps more if you include plugins for popular website building platforms. In considering the above, it is not surprising to learn that securing an ATS feed from a job posting client is an inconsistent experience at best.
Be prepared for challenges in securing feed links and files, as even the most competent HR teams and ATS systems struggle to understand how this peripheral functionality works. (I have on many occasions found that feed functionality is listed in ATS sales documents but missing from their support documentation).
Once you have the feed from the ATS you will have to map their job structure/schema with your job board. The ease of this is entirely dependent on your job board infrastructure. Alignment will not always be clear and be prepared for HR teams specific use of common fields. Most commonly, locations are missing or use informal names. If your job board feed ingestion module is not sophisticated enough, it may fail to import many of the presented jobs.
Aggregator/Job Board/Network AJN sourced Feeds
The most important element to understand about these feeds is they exist to facilitate candidate traffic from one web property to another – usually for a fee. On the surface this sounds like great news for niche job board – “you mean you will give me a backfill AND pay me for traffic I send to you? Awesome!”
The flip side of this is that these feeds are created and shared with the expectation that they will produce traffic. If a job board is not sending enough traffic, then a feed may be cut off/shutdown – often without notice.
The other variable to consider with AJN sourced feeds is how traffic is purchased. Customers pay per click (PPC), pay per application (PPA), and even pay per qualified/screened application (PPQA).
Digging into the similarities and differences between these models is beyond our scope here, but the vital part is that these models all have spending budgets and time-based spending limits. So, if you are ingesting jobs from an AJN sourced feed once per day, you may not get paid because the jobs that got clicked on may have reached its budget for the day.
Worse, the job may have been taken down by the feed provider because it no longer has budget creating a dead link for your candidate. Because of this, increasingly AJN sourced feed providers are requiring Real Time calls to their job inventory.
If your platform supports real-time backfill this is the best way to implement AJN sourced feeds. You will also need to track the clicks that you send to ensure that you are paid correctly.
If you are not concerned about being compensated for candidate traffic, that simplifies things a little bit, however the other major issue with AJN sourced feeds is targeting- they are broad by design and often niche sites will need to expend some effort to delete jobs that are not appropriate for their job site.
A Comparison of Job Scraping vs Job Feeds
To make an informed decision, it’s helpful to evaluate job scraping and job feeds across a few critical dimensions:
Factor | Job Scraping | Job Feeds |
Speed to Launch | Fast for niche or targeted markets | Slower due to feed negotiations, filter tuning, and integrations |
Data Control | High — you define what to scrape, enrich or filter out, and file structure | Moderate — limited by the structure and quality of the feed and its sources. |
Data Accuracy | Variable — depends on scraping quality and post-processing | Generally accurate, but subject to source quality |
Coverage | High, especially with custom scraping logic | High, if you secure partnerships with multiple providers |
Compliance | Risk of scraping content without permission | Usually compliant, especially with formal partnerships, and you are one or more users removed from original acquisition. |
Technical Complexity | Medium to High — requires scraping infrastructure, technical knowledge and maintenance. | Low to Medium — depends on how feeds are structured versus the systems receiving the file. |
Monetization Options | Indirect — relies on user engagement or upsells | Direct — often includes PPC, PPA, or affiliate revenue |
Real-Time Freshness | Medium — based on the timing and frequency of the scrape and ingestion. Slight speed advantage to getting jobs straight from the employer. | Medium to High — similar to scraping if on daily ingestion. If using a real-time API-based interface freshness improves. |
When to Choose Job Scraping
Job scraping is an ideal fit in several scenarios:
- You’re launching a niche job board: If you’re targeting a specific industry, role, or geography, scraping lets you pull in only the most relevant listings, avoiding the noise that broader job feeds bring.
- Speed matters: If you want to populate your board quickly and can’t wait weeks for partnerships to be established, scraping offers immediate inventory.
- You need control: With scraping, you decide which companies, job titles, or keywords to include, allowing you to fine-tune the quality and relevance of your listings.
- Your customers want auto-posting: Scraping a customer’s career page allows you to fulfil your contract automatically, ensuring their listings are kept up-to-date without manual input.
- You’re building a curated brand: Boards that want to offer hand-picked or enriched listings can use scraping with enrichment logic to deliver a unique value proposition.
However, scraping does require more ongoing maintenance, especially if the source sites change frequently or have anti-scraping measures in place.
When to Choose Job Feeds
Feeds are best when your priorities are ease of integration, data compliance, and consistent updates:
- You have partnerships with ATS platforms or aggregators: Many companies will provide feeds upon request — once set up, these streams are low-maintenance and reliable.
- You want a hands-off approach: Once mapped, feeds continuously populate your board without the need for scraping logic or ongoing site monitoring.
- You plan to monetize via click or application traffic: Aggregator-sourced feeds often come with revenue-sharing models (PPC, PPA, etc.), creating a monetization pathway from day one.
- Your industry or job seekers are hypersensitive to real-time job listings: Many feed providers offer APIs that allow your site to display live listings and avoid expired job content.
That said, feeds may lack customization, and you might receive jobs that are not perfectly aligned with your niche unless you implement robust filtering on your end.
The Hybrid Approach: Best of Both Worlds
In practice, most successful job boards use a hybrid approach — combining scraping and feeds to maximize coverage, freshness, and control.
Here’s how a hybrid strategy might look:
- Use feeds for high-volume, real-time job inventory from trusted aggregators or ATS partners, ensuring your board has always-on content.
- Layer in scraping for strategic value: Add jobs from niche sources, enrich listings, or fulfill customer-specific posting requirements.
- Balance monetization and user experience: While aggregator feeds may generate revenue, scraping can provide more targeted jobs that boost engagement and repeat visits.
- Mitigate risk: If one source fails (e.g., a feed is discontinued), you still have another pipeline of job content.
The hybrid approach gives you flexibility — and ensures you’re never too reliant on one source or method.
Final Thoughts: What’s Best for You?
Ultimately, the right solution depends on your business model, technology stack, and growth goals.
- Are you a niche player? Start with targeted scraping and add selective feeds.
- Launching a high-volume aggregator? Focus on job feeds and scale with scraping as needed.
- Looking for monetization from day one? Use aggregator-sourced feeds with PPC or PPA models.
- Need full control or customization? Scraping gives you that edge — especially with post-processing logic.
There’s no one-size-fits-all answer. The best strategy often lies in combining both methods and tailoring them to fit your platform’s unique needs and audience expectations.